Archive for the ‘ Did You Know? ’ Category

Using 301 Redirects for Better Page Ranking

By default, websites / blogs can be accessed by with or without the www in the front of the domain name; however search engines see this as two different domains. One with the www and one without. To avoid content duplicity it is advisable to choose one and to stick with it, this way SE’s can consolidate all links to your domain whether they are with or without the www and give you the maximum link juice.

There are many ways to accomplish this, you can find in detail on this website. You can also use Google Webmaster tools to tell Google your preference so that you are nicely covered in the biggest search engine.

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How to Check Your Competitors Traffic

Alexa.com: Alexa has built an unparalleled database of information about sites that includes statistics, related links and more. All of this information can be found on Alexa’s Site Overview pages, Traffic Detail pages and Related Links pages. To access these pages, simply type the URL of any site into the Alexa Search box.

TrafficEstimate.com: Use the Traffic Estimate tool to find out approximately how much traffic a website gets by entering the URL of the web site.

CheckSiteTraffic.com: The tool uses various information about a website and calculate the traffic based on complex formula. This webmaster tool is extremely useful to use before buying a website. You can also calculate what profit you can generate from AdSense based on the traffic results.

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Updating the Copyright Year in the Footer

Copyright info in the footer Most of us forget that we have to change certain things on our blog at the end of every year, certain things like the footer which contains the copyright year of the blog. Now most theme on WordPress have the year hardcoded, meaning instead of a php code which would display the year it is simply coded 2008 or 2009. This means that at the beginning of every year that information has to be changed.

You can do this by logging on to your WP admin and then selecting the editor of the theme. Click footer and the find the place where the copyright notice has been placed. Either you can change the year to 2009 or let this be taken care of automatically by using this php code.

If you are using the php code then this is would be a one time change as the year will be automatically updated from now on. However you would need to do this again incase you change the theme. Also note that your date settings should be correct in the settings tab otherwise the year could be displayed wrongly.

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And You Thought Meta Description Tag Was Dead

If you are managing a blog, Meta description is probably as important as the title itself. In WordPress by default only the Title tag is used, which is copied from the title of the post / page itself. This is ok for most users but the problem comes when you want unique description Meta tag on each post. Now most would argue that the description tag is dead and search engines don’t take that into account, you could not be further away from the truth… If you login to Google Webmaster Tools, you will see that Google runs a diagnostic on content analysis and determines if your meta tags are ok or not.

Look at the image below, this is from one of my WordPress blogs and it shows that there is duplicate Meta description on 378 blog pages.
Meta Description on Google Webmaster Tools

Why is the description same on all pages when WordPress does not include a Meta description tag? The reason is that I had hard coded the header.php of my theme with the description Meta tag.

How can this problem we solved?
Do not hard code any Meta tags and if you have then remove them from the header.php. Then go ahead an install All in One SEO Plugin for WordPress. You will find all the info you need on their website.

Note: I know it is a tedious process to enter title and description every time you write a post but this is very important for ranking on searches so why not spend an extra minute and do it properly. If at all you leave the title, description and keywords blank in then they will be automatically taken from your post. This will ensure that you still have unique descriptions for every post.

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Rel NoFollow Tag

I am sure you must have heard about this a lot. Apparently Google advices you to use this tag whenever linking out to a websites so as to save you from your page rank being drained as well as keeping the link juice from being passed on.

Why was this initiated by Google? A lot of bad websites were getting top ranking in Google searches simply by having a ton of links from every possible source and to keep their search listing credible they came out with the rel=”nofollow” tag.

When should you use it? Whenever linking out from your blog make sure you use the nofollow tag, unless you are sure the website you are linking to does not fall under bad neighborhood.

Personally I would not mind passing on the link juice to websites who have PR 6 and more and therefore not use the nofollow tag for such websites.

How to use?

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