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As one of the world biggest online companies Google Inc. is also facing the economic slowdown. Google has been showing increasing profit in the last couple quarters when almost every company was showing a decline. How is that possible?

Well… I have to hand it to them on this one. Google’s majority of revenue comes from Adwords, which is its pay per click advertising program. At any given point of time there are millions of services and products being advertised on Google search and through Google content partners (Adsense publishers). Whenever an advertiser creates a Adword compaign on Google, the campaign by default is also listed with the content partners as well. However if an ad is clicked on Google search, Google keeps 100% of the revenue from the Ad. but if it is clicked on any content partner page, then Google has to share a percentage of that revenue with the Adsense publisher.

This delicate balance between ads clicked on searches vs. ads clicked on content partners can lead to significant revenue changes if we alter the percentage of each. Now to show value to Google’s shareholders Google is keeping more ads to itself and giving away less to its content partners. They have also moved the ads close to their search results so that the chances of ads being clicked increases.

I am not saying that their move is wrong, but as a result millions of publishers who rely on Adsense to make them money have to suffer as their CTR and CPM has significantly dropped over the last few months as a result a major decline in their profits.

I have started quite a few website in the past and I will admit that one of the first things I would do after its launch was to go and submit it to a lot of free directories. If i did not have the time to do it myself then i would use professional directory submission services. Usually submission packages start at $40 for about 250 directories which is good enough to get your website going, however if you are serious about your website / online business, I would recommend submitting to at least 1000 directories.

Though it may take about to a month to see the results but they could be remarkable if the submissions are done in a proper way. The most important thing to keep in mind while going in for free directory submission is to have at least 2-3 different titles (relevant and not stuffed with keywords) made out for your blog. Title comprises of 4-5 keywords which describe your website and which would be used to link back to your blog. If you are going for a 1000 submissions, make sure you split the submission as per the number of titles (e.g. submit 500 directories each if you have 2 titles). The more the better… but do not make it less and 200 submissions per title. There are a few reasons for the above.

1. If you submit to 200 free directories, chances are your blog will be only listed in 100-150 and for anchor text in the title to work effectively; you would need at least a 100 links on a title.

2. By submitting different titles, it makes search engines believe that it is an organic link as opposed to a paid one. Think about it, if 1000 people link to your blog, would they use the same words to make the link? No! Some would link to your blogs name; some would use some keywords which your blog is about etc. Using different titles makes the link look genuine to search engines.

3. Having different titles increases the chances of your blog being found on the search engine as every title will have 4-5 different set of keywords, this will in turn increase the traffic to your blog.

Lastly, keep the title, the description and the keywords relevant to your website while submitting. Do not try to stuff in keywords unnecessarily or the directory will reject your listing. Link building is a continuous process and you should not stop it anytime… links have a direct correlation with traffic, the more you have them the more popular your blog will be. Do not submit it to just any directory; make sure you don’t drop a link in a bad neighborhood. This is why you should not go in for cheap directory submission service, search for a review on them first and then decide. I recommend iNetZeal.com as it is a directorycritic.com company.