And You Thought Meta Description Tag Was Dead

If you are managing a blog, Meta description is probably as important as the title itself. In WordPress by default only the Title tag is used, which is copied from the title of the post / page itself. This is ok for most users but the problem comes when you want unique description Meta tag on each post. Now most would argue that the description tag is dead and search engines don’t take that into account, you could not be further away from the truth… If you login to Google Webmaster Tools, you will see that Google runs a diagnostic on content analysis and determines if your meta tags are ok or not.

Look at the image below, this is from one of my WordPress blogs and it shows that there is duplicate Meta description on 378 blog pages.
Meta Description on Google Webmaster Tools

Why is the description same on all pages when WordPress does not include a Meta description tag? The reason is that I had hard coded the header.php of my theme with the description Meta tag.

How can this problem we solved?
Do not hard code any Meta tags and if you have then remove them from the header.php. Then go ahead an install All in One SEO Plugin for WordPress. You will find all the info you need on their website.

Note: I know it is a tedious process to enter title and description every time you write a post but this is very important for ranking on searches so why not spend an extra minute and do it properly. If at all you leave the title, description and keywords blank in then they will be automatically taken from your post. This will ensure that you still have unique descriptions for every post.

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Using Yahoo Answers to Drive Targeted Traffic

Yahoo! AnswersI have been experimenting with Yahoo Answers and have got very good results from it. Here’s how this can work for you. Suppose you have a blog which is about dating and relationships and you think of yourself as an expert in that field. You can create and account with Y! Answers or use your existing yahoo email to login to create a profile.

While creating a profile you can choose your nic name, which can be anything… even your blog url if it is less than 28 characters. Then just search for questions which people have posted and answer them as you see fit. Make sure you read up on the community guidelines before you start answering so you would know what you can write and what you cannot.

While answering questions, you have the ability to post a url which is used an reference to your answer. Please do not blatantly abuse the system by entering your blog’s url else your yahoo answers account will be suspended.

Shaadi.com Be sincere while answering the questions, people will tend to respect you more and thereby getting you more points. Eventually this will drive traffic to your blog from the links you would have created there thus increasing your blog traffic. You can then join some dating affiliate or matrimonial affiliate scheme like shaadi.com and make money from it.

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Top 2 WordPress Hosting Providers

Of course there are many hosting services which offer 1 click WordPress hosting but my experience has been limited to a few out of which I have hosted many websites and WordPress blogs with the Bluehost and Hostgator.

Bluehost.com

Bluehost.com LogoThey offer unbeatable features with 1 click WordPress hosting (using Fantastico Script Support) for both new as well as transfer clients. Setup is usually instant and you can have your blog running in under an hour.

Features

- Unlimited Hosting space
- Unlimited File Transfer
- Host Unlimited Domains!!!
- 2,500 POP/Imap Email Accounts
- SSH (Secure Shell), SSL, FTP, Stats
- CGI, Ruby (RoR), Perl, PHP, MySQL
- 2000/2002 Front Page Extensions
- Free Domain Forever!
- Free Site Builder
- 24/7 Superb/Responsive Sales/Support

For $6.95 / month SignUp Here!

Hostgator.com

Hostgator.com LogoMostly known for reseller hosting, they provide decent 1 domain hosting as well. Unlike Bluehost, Hostgator supports both Linux as well as Windows hosting (Coming Soon!). Though Linux is the one to use when opting for WordPress Hosting. Setup is as easy as signing up and take a few min. Hostgator has 3 plans and you can choose them depending on your requirement, I recommend starting with the Hatchling plan and then upgrading as and when required.

Features of Hatchling Plan

- Unlimited Hosting space
- Unlimited Bandwidth
- Host Only 1 Domain
- Unlimited POP3 Email Accounts
- SSL, FTP, Stats
- Free Site Builder
- 24/7 Superb/Responsive Sales/Support

For $4.95 / month SignUp Here!

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How to Cloak Affiliate Links on WordPress

Cloaking Affiliate Links If you running a WordPress blog and using different affiliate programs to make money then I is a good idea to Cloak all the outgoing links. Cloaking is simply hiding the affiliate links so that they cannot be tampered with and your sale is not compromised.

This simplest way to do is use the awesome Link Cloaking Plugin, move your mouse over the link and look at the status bar, you will see how the cloaked links looks like.

The plugin is very simple to Install, the instructions are right there on the blog. The one very useful feature is that when you cloak the link, it automatically adds the nofollow tag so that you keep your link juice intact.

Important Note: If you are using SEO urls, i.e. mod rewrite on your blog, then you will have to go to Settings > Permlink Settings and simply press “Save Changes”. This will update your .htaccess with the Cloaking code. This has to be done everytime you upgrade WordPress.

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Rel NoFollow Tag

I am sure you must have heard about this a lot. Apparently Google advices you to use this tag whenever linking out to a websites so as to save you from your page rank being drained as well as keeping the link juice from being passed on.

Why was this initiated by Google? A lot of bad websites were getting top ranking in Google searches simply by having a ton of links from every possible source and to keep their search listing credible they came out with the rel=”nofollow” tag.

When should you use it? Whenever linking out from your blog make sure you use the nofollow tag, unless you are sure the website you are linking to does not fall under bad neighborhood.

Personally I would not mind passing on the link juice to websites who have PR 6 and more and therefore not use the nofollow tag for such websites.

How to use?

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