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Being in regular touch with your clients, prospective clients or your blog readers is a very good idea. To do that effectively on the internet you need to use a email campaign manager or an email server. Why can’t you do that form your own server? Well… you can, if you have a limited email base of say 100 subscribers to whom you send out email every few days but what if you have subscribers excess of 200-300 and you are sending them emails daily. Chances are that your hosting provider will ban your account so that he can safeguard his IP from being black listed with ISP’s. For this very reason, I prefer sending my marketing email from a dedicated mailing list provider.

If you think of the cost associated with using such services, you will be surprised how cheap they are. For starters, the services are free; provided you have limited emails to send but even if you need that extra bit the services start as low as $8 / month for 500 email subscribers who you can email everyday. I think its worth the money considering your hosting being banned right after your big promotion after your send mails from your own server. This is what nightmares are made of.

For more information check our the fabulous Mad Mimi Email Marketing.